📉What’s Really Happening Before the Price Increases

This winter won’t be easy. Factories are already preparing the 2026 price increase and, to apply it as soon as possible, they’re slowing down sales now. They’re delivering less product, tightening supply, and limiting access. It’s the fastest way to make sure everyone reaches January under the new tariff.

But the parallel market works differently. While factories tighten the flow, opportunities at 2025 prices still appear here—short-lived, quiet, and easy to miss if you’re not paying attention.
And that’s the real risk: entering January without having taken advantage of these opportunities and being forced to raise your prices just when demand is at its weakest.

This isn’t about winning margin. It’s about keeping your sales alive during the coldest months. A poorly prepared winter can easily drag on until March and ruin the entire first quarter.

3 practical ideas to buy smart

1) Take opportunities when they appear
In the parallel market, good batches don’t wait. They don’t come with long warnings, and they don’t come twice.
If you wait until January, factories will already be applying the new prices—and you’ll have no alternative to keep your winter prices stable.

2) Focus on the products that truly keep your business moving
This isn’t about speculation. It’s about protecting the references you know your network will sell even in the coldest weeks:
– high-rotation soft drinks
– standard beer formats
– brands that keep moving even at low consumption points
Securing these items at 2025 prices is what allows you to keep selling through February without losing pace.

3) Don’t wait for the “official confirmation” of the increase
Yes, factories are already announcing price increases.
What they’re not saying is how strong they will be: inflation remains high, transportation and logistics costs are up, and producers want to update prices as soon as they can.
If you wait until everything is “official,” you’ll be too late. Factories are already slowing down supply precisely to accelerate the transition to higher prices.

If you want to know what’s moving—and what will move—in the parallel market, get in touch with our commercial team.

This winter, the difference isn’t who buys cheaper… it’s who can keep selling while everyone else slows down