The end of the year is approaching and you’re still short of the volume you need to reach your annual rebate. Your HORECA clients are already stocked, your sales network is stable, and pushing discounts now would only hurt you: lost margin, damaged image, and a market that takes months to fix afterward.
The truth is: you can close the year well without breaking anything. And you have two clean paths to do it.
1. Add value without touching your prices
You don’t need to force product out the door. Build smart proposals: assortments aligned with real consumption, rotation-friendly packs, or punctual incentives that don’t distort your pricing. You maintain your positioning and protect your sales network.
2. And when real volume doesn’t get you there… Red Paralela steps in
This is how many distributors close their rebate quietly, cleanly, and with zero consequences.
- You need extra volume to reach your rebate.
- Another distributor has already achieved theirs and doesn’t want to increase their figure any further (because the supplier will use that figure to set next year’s rebate).
- Red Paralela acts as the intermediary:
- they buy the stock from the distributor who hasn’t reached the rebate yet,
- they resell it to the distributor who already has,
- and they ensure neither party is exposed or even knows who is on the other side.
Nobody knows who sells. Nobody knows who buys.
Not the supplier, not the sales team, not the competition.
No explanations. No uncomfortable calls. No one pulling your ears.
You hit your rebate.
The other distributor earns extra margin without risk.
And your market stays untouched.
Fast, clean, and invisible.