At Red Paralela we don’t just sell. We create lasting relationships based on trust, deep knowledge of the sector, and a team that has spent years —many years— committed to improving every detail of our operations.
A story that comes from afar
Our story begins in the 1930s in Sitges, with a family soda factory. That artisan and constant spirit continues to beat today. In 1991 we were born as Carbòniques Montaner SL, a small horeca distributor with a vocation for service. Since then we have evolved, opening new lines of business and adapting to the rhythm of the market until becoming a specialized distributor with a presence throughout Spain and connections in Europe. In 2019, we adopted the name Red Paralela BCN SL to reflect our new dimension and international projection.
The key: a team that has grown with the company
Our greatest asset is not a machine, a software, or a process. It is our team. With an average of more than 15 years within the company, many of our professionals have directly participated in the creation of our systems, from logistics and administrative flows to the automations that today allow us to be more agile and competitive.
They know every corner of the business because they have built it from the inside. That continuity generates efficiency, coherence, and trust. And that, in an increasingly changing environment, is a real competitive advantage.
Solid systems, key people
We have an administrative platform based on Sage 200 and a custom-developed extranet that allows our clients to operate quickly, transparently, and securely. But these systems would be nothing without the people who make them work: from those who update prices and supervise documentation to those who solve incidents or advise clients in real time.
Not everything is seen from the outside… but it is noticed
Many of these things are not seen. They don’t appear on the website, nor in the product sheets. But our clients notice them: in punctuality, in the clarity of the answers, in the way of solving any problem. And that’s why they stay with us year after year.
Because a company is not only what it sells. It is how it does it and with whom it does it. In our case, with history, with people and with a very specific way of doing things: professional, close and efficient.
Would you like to get to know us better? Contact us and let’s schedule a video call, or visit our offices by appointment. Because sometimes, understanding the value of a company only requires a good conversation.