A company's value lies in its history… and in the team that makes it great

At Red Paralela we don't just sell. We build lasting relationships based on trust, in-depth knowledge of the sector and a team that has spent years (many years) committed to improving every detail of how we operate.

A story that goes back a long way

Our story begins in the 1930s in Sitges, with a family soda siphon factory. That steady, hands-on spirit has kept beating to this day. In 1991 we were born as Carbòniques Montaner SL, a small HORECA distributor with a vocation for service. Since then we have evolved, opening new lines of business and adapting to the pace of the market until we became a distributor specialising in the parallel market, with a presence throughout Spain and connections across Europe. In 2019, we adopted the name Red Paralela BCN SL to reflect our new scale and international reach.

The key: a team that has grown with the company

Our greatest asset isn't a machine, a piece of software or a process. It's our team. With an average of more than 15 years in the company, many of our people have been directly involved in creating our systems, from logistics and administrative workflows to the automations that now make us more agile and competitive.

They know every corner of the business because they built it from the inside. That continuity breeds efficiency, consistency and trust. And in an ever-changing environment, that is a real competitive advantage.

Solid systems, key people

We run an administrative platform based on Sage 200 and a custom-built redparalela.com extranet that lets our customers and logistics operators interact quickly, transparently and securely. But these systems would be nothing without the people who make them work: from those who update offers and check documentation to those who resolve incidents or advise customers across multiple channels.

Not everything can be seen from the outside… but you notice it

Many of these things aren't visible. They don't appear on the website or on the product sheets. But our customers notice them: in our punctuality, in the clarity of our answers, in the way we solve any problem. And that's why they stay with us year after year.

Because a company isn't just what it sells. It's how it does it and who it does it with. In our case, with history, with people and with a very particular way of doing things: professional, approachable and effective.

Would you like to get to know us better? Contact us and let's set up a video call, or visit our offices by appointment. Because sometimes, understanding a company's value only takes a good conversation.