The top 10 frequently asked questions

🧠 The 10 most frequently asked questions about Red Paralela

1. What exactly is Red Paralela?
Red Paralela is an independent distribution platform that acts as a filter in wholesale-to-wholesale transactions, guaranteeing privacy and freedom of action.

2. What advantages does it offer over a traditional distributor?
Confidentiality, the freedom to choose brands and products without being tied down, and terms adapted to the real market, not the official one.

3. Is Red Paralela legal?
Yes. The entire operation is designed in compliance with current regulations. The key lies in how each step is structured and who it is done with.

4. What kinds of products are distributed?
Mainly soft drinks and beers from leading brands, fast-moving products (FMCG) aimed particularly at the HORECA channel, although thanks to the wide network of more than 600 wholesalers that make up Red Paralela, we may also be able to handle other products intended for the HORECA channel.

5. How does Red Paralela guarantee traceability and quality?
Through direct agreements with reliable suppliers, our own transport exchange and a comprehensive documentation system. And always without exposing customers and suppliers: we protect their confidentiality to the utmost.

6. Can I keep buying from my usual suppliers?
Of course. Red Paralela doesn't impose brands or conditions. If something works, it stays.

7. What if I have a problem with an order?
Red Paralela acts as your single point of contact. You don't have to make claims or justify yourself to anyone else. We sort it out for you.

8. Who can work with Red Paralela?
Open-minded distributors looking for profitability and flexibility, without being tied to rigid structures or exclusive brands.

9. What commitment does working with Red Paralela involve?
None. We don't sign exclusivity contracts. All we ask for is reliability, discretion and mutual respect.

10. Why the name "Red Paralela"?
It's a direct reference to the parallel market ("red paralela" means "parallel network" in Spanish). Because we operate outside the big visible agreements, but with a real, effective and very active network. It's a network running parallel to the official market, and a very real one.