{"id":1857,"date":"2025-11-26T13:44:41","date_gmt":"2025-11-26T12:44:41","guid":{"rendered":"https:\/\/redparalela.eu\/?p=1857"},"modified":"2025-11-26T13:48:30","modified_gmt":"2025-11-26T12:48:30","slug":"whats-really-happening-before-the-price-increases","status":"publish","type":"post","link":"https:\/\/redparalela.eu\/en\/whats-really-happening-before-the-price-increases\/","title":{"rendered":"What\u2019s Really Happening Before the Price Increases"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;1850&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;flipInX&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong>\ud83d\udcc9What\u2019s Really Happening Before the Price Increases<\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"217\" data-end=\"527\">This winter won\u2019t be easy. Factories are already preparing the 2026 price increase and, to apply it as soon as possible, <strong data-start=\"338\" data-end=\"372\">they\u2019re slowing down sales now<\/strong>. They\u2019re delivering less product, tightening supply, and limiting access. It\u2019s the fastest way to make sure everyone reaches January under the new tariff.<\/p>\n<p data-start=\"529\" data-end=\"898\">But the parallel market works differently. While factories tighten the flow, <strong data-start=\"606\" data-end=\"656\">opportunities at 2025 prices still appear here<\/strong>\u2014short-lived, quiet, and easy to miss if you\u2019re not paying attention.<br data-start=\"725\" data-end=\"728\" \/>And that\u2019s the real risk: entering January without having taken advantage of these opportunities and being forced to raise your prices just when demand is at its weakest.<\/p>\n<p data-start=\"900\" data-end=\"1090\">This isn\u2019t about winning margin. It\u2019s about <strong data-start=\"944\" data-end=\"998\">keeping your sales alive during the coldest months<\/strong>. A poorly prepared winter can easily drag on until March and ruin the entire first quarter.<\/p>\n<h3 data-start=\"1092\" data-end=\"1130\"><strong data-start=\"1096\" data-end=\"1130\">3 practical ideas to buy smart<\/strong><\/h3>\n<p data-start=\"1132\" data-end=\"1433\"><strong data-start=\"1132\" data-end=\"1174\">1) Take opportunities when they appear<\/strong><br data-start=\"1174\" data-end=\"1177\" \/>In the parallel market, good batches don\u2019t wait. They don\u2019t come with long warnings, and they don\u2019t come twice.<br data-start=\"1288\" data-end=\"1291\" \/>If you wait until January, factories will already be applying the new prices\u2014and you\u2019ll have no alternative to keep your winter prices stable.<\/p>\n<p data-start=\"1435\" data-end=\"1856\"><strong data-start=\"1435\" data-end=\"1500\">2) Focus on the products that truly keep your business moving<\/strong><br data-start=\"1500\" data-end=\"1503\" \/>This isn\u2019t about speculation. It\u2019s about protecting the references you <em data-start=\"1574\" data-end=\"1580\">know<\/em> your network will sell even in the coldest weeks:<br data-start=\"1630\" data-end=\"1633\" \/>\u2013 high-rotation soft drinks<br data-start=\"1660\" data-end=\"1663\" \/>\u2013 standard beer formats<br data-start=\"1686\" data-end=\"1689\" \/>\u2013 brands that keep moving even at low consumption points<br data-start=\"1745\" data-end=\"1748\" \/>Securing these items at 2025 prices is what allows you to keep selling through February without losing pace.<\/p>\n<p data-start=\"1858\" data-end=\"2329\"><strong data-start=\"1858\" data-end=\"1923\">3) Don\u2019t wait for the \u201cofficial confirmation\u201d of the increase<\/strong><br data-start=\"1923\" data-end=\"1926\" \/>Yes, factories are already announcing price increases.<br data-start=\"1980\" data-end=\"1983\" \/>What they\u2019re <em data-start=\"1996\" data-end=\"2001\">not<\/em> saying is <strong data-start=\"2012\" data-end=\"2039\">how strong they will be<\/strong>: inflation remains high, transportation and logistics costs are up, and producers want to update prices as soon as they can.<br data-start=\"2164\" data-end=\"2167\" \/>If you wait until everything is \u201cofficial,\u201d you\u2019ll be too late. Factories are already slowing down supply precisely to accelerate the transition to higher prices.<\/p>\n<blockquote><p>If you want to know what\u2019s moving\u2014and what will move\u2014in the parallel market, get in touch with our commercial team.<\/p><\/blockquote>\n<p data-start=\"2331\" data-end=\"2562\"><strong data-start=\"2449\" data-end=\"2562\">This winter, the difference isn\u2019t who buys cheaper\u2026 it\u2019s who can keep selling while everyone else slows down<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;1850&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;flipInX&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;] \ud83d\udcc9What\u2019s Really Happening Before the Price Increases [\/vc_column_text][vc_column_text css=&#8221;&#8221;] This winter won\u2019t be easy. Factories are already preparing the 2026 price increase and, to apply it as soon as possible, they\u2019re slowing down sales now. They\u2019re delivering less product, tightening supply, and limiting access. It\u2019s the fastest way &hellip; <a href=\"https:\/\/redparalela.eu\/en\/whats-really-happening-before-the-price-increases\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What\u2019s Really Happening Before the Price Increases&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[967,868,969,968,970],"class_list":["post-1857","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar-en","tag-competitiveness","tag-parallel-market","tag-prices","tag-purchasing-management","tag-red-paralela"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s Really Happening Before the Price Increases - Red Paralela BCN S.L.<\/title>\n<meta name=\"description\" content=\"\ud83d\udcc9What\u2019s Really Happening Before the Price Increases This winter won\u2019t be easy. 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