{"id":1810,"date":"2025-10-21T10:03:58","date_gmt":"2025-10-21T09:03:58","guid":{"rendered":"https:\/\/redparalela.eu\/?p=1810"},"modified":"2025-10-21T10:03:59","modified_gmt":"2025-10-21T09:03:59","slug":"is-amazon-preparing-to-enter-the-horeca-distribution-market","status":"publish","type":"post","link":"https:\/\/redparalela.eu\/en\/is-amazon-preparing-to-enter-the-horeca-distribution-market\/","title":{"rendered":"Is Amazon Preparing to Enter the HORECA Distribution Market?"},"content":{"rendered":"\n

For years, the HORECA distribution business has been its own world: personal relationships, fixed delivery routes, and trust built order by order. But the market is shifting, and there are clear signs that Amazon is setting its sights on this channel<\/strong>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

As of today, in Spain Amazon does not operate as a wholesale distributor of beverages or food for the hospitality sector<\/strong>, but in countries like the United Kingdom and the United States, it has already started doing so<\/strong>, offering B2B pricing, fast delivery, and volume discounts on categories very similar to those handled by professional distributors.<\/p>\n\n\n\n

Could it happen here? Yes \u2014 and the smartest response is not to fear it, but to prepare in advance<\/strong>.<\/p>\n\n\n\n

\ud83d\udd0d What\u2019s Happening Abroad<\/h2>\n\n\n\n

In the UK and the US, Amazon Business already offers a product catalog tailored to professional buyers: beverages, consumables, cleaning products, utensils, and light kitchen equipment, all with fast delivery and visible pricing<\/strong>.<\/p>\n\n\n\n

The key change isn\u2019t the product itself \u2014 it\u2019s the buying habit<\/strong>. Bars and restaurants are getting used to ordering directly online, without calling their usual distributor. So far, this trend focuses on easy-to-handle items \u2014 soft drinks, bottled water, disposables \u2014 but it clearly shows where things may be headed.<\/p>\n\n\n\n

\u2699\ufe0f Why Spain Is Still Different<\/h2>\n\n\n\n

There are several factors slowing down Amazon\u2019s direct entry into the Spanish HORECA market.
Alcohol regulations and product traceability<\/strong> require specific licenses and fiscal control. Cold chain logistics and pre-service deliveries<\/strong> are complex and costly to replicate. And the strength of local distributors<\/strong> \u2014 relationships built on trust and proximity \u2014 still outweighs price alone.<\/p>\n\n\n\n

All of this slows down the process, but it doesn\u2019t stop it. Amazon tends to enter through the simplest categories\u2026 and it gains ground little by little<\/strong>.<\/p>\n\n\n\n

\ud83d\udca1 What HORECA Distributors Should Be Doing Now<\/h2>\n\n\n\n

This is a time for reflection, not reaction. Here are some key strategies that can make the difference when change arrives.<\/p>\n\n\n\n

1. Strengthen relationships with your clients.<\/strong> Understand their habits, listen to what they really value, and maintain close contact. A bar might try Amazon once out of curiosity, but they\u2019ll stay loyal to the distributor who solves problems at eight in the morning.<\/p>\n\n\n\n

2. Improve efficiency and stock rotation.<\/strong> You don\u2019t need to sell cheaper \u2014 you need to sell smarter<\/strong>: control stock, optimize routes, avoid immobilized inventory, and focus on fast-moving products.<\/p>\n\n\n\n

3. Make online ordering available \u2014 but through you.<\/strong> If bars want the convenience of online shopping, let them have it with you, not Amazon. A simple online order form or mobile app doesn\u2019t replace personal service \u2014 it enhances it. Let your customers place orders whenever they want, knowing that there\u2019s still a person behind the system who understands their business.<\/p>\n\n\n\n

4. Diversify your product range and add value.<\/strong> Broaden your assortment, include complementary products, and anticipate your clients\u2019 needs. Amazon sells standard; the distributor wins when offering tailored solutions.<\/p>\n\n\n\n

5. Invest in visibility and communication.<\/strong> Show professionalism online too: keep your catalog updated, respond quickly, and communicate clearly. When a bar sees its distributor as a modern, reliable partner, it has no reason to look elsewhere.<\/p>\n\n\n\n

\ud83d\udd0e In Summary<\/h2>\n\n\n\n

Amazon does not yet sell beverages wholesale in Spain<\/strong>, but the model will come \u2014 sooner or later. And when it does, distributors who have already adapted \u2014 those combining personal service with digital agility<\/strong> \u2014 will have the upper hand.<\/p>\n\n\n\n

The future isn\u2019t about choosing between traditional or digital approaches, but about combining both worlds<\/strong>.
Distributors who understand this in time will remain indispensable players<\/strong> in the HORECA channel, even when Amazon knocks on the door.<\/p>\n","protected":false},"excerpt":{"rendered":"

For years, the HORECA distribution business has been its own world: personal relationships, fixed delivery routes, and trust built order by order. But the market is shifting, and there are clear signs that Amazon is setting its sights on this channel. As of today, in Spain Amazon does not operate as a wholesale distributor of … Continue reading “Is Amazon Preparing to Enter the HORECA Distribution Market?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[],"class_list":["post-1810","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar-en"],"yoast_head":"\nIs Amazon Preparing to Enter the HORECA Distribution Market? - Red Paralela BCN S.L.<\/title>\n<meta name=\"description\" content=\"For years, the HORECA distribution business has been its own world: personal relationships, fixed delivery routes, and trust built order by order. 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