https://redparalela.eu/en/blog/Parallel market for leading soft drink and beer brands between wholesalers and distributors across Europe.enhttps://redparalela.eu/en/are-we-communicating-more-and-worse-the-digital-compass-for-horeca-distributors/https://redparalela.eu/en/are-we-communicating-more-and-worse-the-digital-compass-for-horeca-distributors/Fri, 23 Oct 2026 05:00:00 +0000Being on every social network is not the same as communicating better. These are the channels that really work for a HORECA distributor doing business B2B.https://redparalela.eu/en/custom-software-with-ai-how-we-saved-e2000-by-building-our-own-solution/https://redparalela.eu/en/custom-software-with-ai-how-we-saved-e2000-by-building-our-own-solution/Fri, 09 Oct 2026 05:00:57 +0000Our ERP integrator wanted almost €2,000 plus fees for the DeCA. We realised we just needed a QR code at loading, and built our own solution with AI in four hours.https://redparalela.eu/en/ai-mega-prompt-from-idea-to-plan-for-your-project/https://redparalela.eu/en/ai-mega-prompt-from-idea-to-plan-for-your-project/Fri, 04 Sep 2026 05:00:29 +0000Stop getting generic answers from ChatGPT, Gemini or Claude. This three-phase mega-prompt turns your AI into a strategist that takes you from idea to action plan.https://redparalela.eu/en/4-steps-to-making-good-decisions/https://redparalela.eu/en/4-steps-to-making-good-decisions/Fri, 28 Aug 2026 05:00:50 +0000A 4-step protocol for complex decisions, based on Bezos, Taleb, Gary Klein and Kahneman: reversibility, risk asymmetry, pre-mortem and seeking disconfirmation.https://redparalela.eu/en/what-will-horeca-distribution-look-like-in-20-years/https://redparalela.eu/en/what-will-horeca-distribution-look-like-in-20-years/Mon, 17 Aug 2026 05:00:47 +0000A hypothesis: perhaps the distributor will no longer be needed. How AI, automation and connected logistics could reshape HORECA distribution by 2046.https://redparalela.eu/en/fmcg-parallel-market-how-to-buy-safely-and-protect-your-margins/https://redparalela.eu/en/fmcg-parallel-market-how-to-buy-safely-and-protect-your-margins/Fri, 07 Aug 2026 05:00:03 +0000A bargain FMCG lot can turn into blocked payments, non-compliant labels or VAT fraud claims. Why buying well in the parallel market starts long before you negotiate.https://redparalela.eu/en/the-essential-financial-and-sales-kpis-to-review-at-mid-year/https://redparalela.eu/en/the-essential-financial-and-sales-kpis-to-review-at-mid-year/Fri, 31 Jul 2026 05:00:07 +0000Don't wait until December. Six months of data is enough to see where your year is heading: the accounting and sales KPIs every wholesaler should review at mid-year.https://redparalela.eu/en/how-to-optimize-inbound-transportation-costs/https://redparalela.eu/en/how-to-optimize-inbound-transportation-costs/Fri, 17 Jul 2026 05:00:33 +0000For a wholesaler, margin starts at the point of purchase. How online freight exchanges cut inbound transport costs on full and part loads, domestic and international.https://redparalela.eu/en/ten-lessons-from-great-business-leaders-to-inspire-you-as-a-distributor/https://redparalela.eu/en/ten-lessons-from-great-business-leaders-to-inspire-you-as-a-distributor/Fri, 10 Jul 2026 05:00:30 +0000Running a HORECA distribution business isn't for the faint-hearted. Ten lessons from Ortega, Roig, Bezos, Buffett and others, applied to daily decisions.https://redparalela.eu/en/3-nlp-techniques-to-defuse-and-save-an-angry-customer/https://redparalela.eu/en/3-nlp-techniques-to-defuse-and-save-an-angry-customer/Fri, 03 Jul 2026 05:00:25 +0000The most common customer service mistake is answering raw emotion with logic. Three NLP techniques to calm an angry customer, win their trust and solve the problem.https://redparalela.eu/en/ppe-in-beverage-distribution/https://redparalela.eu/en/ppe-in-beverage-distribution/Fri, 26 Jun 2026 05:00:03 +0000Forklifts, heavy pallets and broken glass: why PPE is mandatory in a beverage warehouse, how to sanction workers who refuse it and protect your company.https://redparalela.eu/en/the-salespersons-dna-20-questions-to-hire-a-sales-rep/https://redparalela.eu/en/the-salespersons-dna-20-questions-to-hire-a-sales-rep/Fri, 19 Jun 2026 05:00:45 +0000In distribution, stock turnover and profitability depend on your sales force. 20 psychological and behavioural interview questions to hire the right sales rep.https://redparalela.eu/en/how-much-does-it-cost-to-digitalize-your-delivery-trucks/https://redparalela.eu/en/how-much-does-it-cost-to-digitalize-your-delivery-trucks/Fri, 12 Jun 2026 05:00:18 +0000Telematics and IoT for delivery fleets, with real figures: three commercial solutions for route control, AI cameras and anti-theft locks, and what they cost per truck.https://redparalela.eu/en/the-ultimate-checklist-for-distributors-before-signing/https://redparalela.eu/en/the-ultimate-checklist-for-distributors-before-signing/Fri, 05 Jun 2026 05:00:49 +0000Before taking on a new product, a distributor should get clear answers to 7 critical questions on territory, sales potential and risk. Here is the checklist.https://redparalela.eu/en/the-tricky-fleet-dilemma/https://redparalela.eu/en/the-tricky-fleet-dilemma/Fri, 29 May 2026 05:00:00 +0000Vans, electric trucks or old diesels? Each option for delivering drinks into Spain's low emission zones has a catch. Why the 7.2–7.5 t ECO truck is the smart choice.https://redparalela.eu/en/internal-communication-horeca-distribution/https://redparalela.eu/en/internal-communication-horeca-distribution/Fri, 22 May 2026 00:00:26 +0000What do your bars and restaurants really think of you? Why the best-selling HORECA distributors connect drivers, sales reps and telesales to keep customers loyal.https://redparalela.eu/en/the-real-value-of-tyres/https://redparalela.eu/en/the-real-value-of-tyres/Fri, 15 May 2026 08:00:07 +0000What a truck driver taught us about the real value of tyres: cost per kilometre, fuel use, the DOT date code, safety and retreading.https://redparalela.eu/en/the-dangers-of-imported-coca-cola-what-you-need-to-know/https://redparalela.eu/en/the-dangers-of-imported-coca-cola-what-you-need-to-know/Fri, 08 May 2026 08:00:52 +0000Coca-Cola from within the EU is not an import and can be traded freely; product from outside the EU risks seizure and health penalties. What distributors must know.https://redparalela.eu/en/incentives-and-responsibility-a-system-for-real-profitability/https://redparalela.eu/en/incentives-and-responsibility-a-system-for-real-profitability/Fri, 24 Apr 2026 08:00:42 +0000How to restore a culture of responsibility without authoritarianism: a fair, transparent, cumulative incentive system based on net margin and real results.https://redparalela.eu/en/solutions-for-rising-fuel-costs/https://redparalela.eu/en/solutions-for-rising-fuel-costs/Fri, 17 Apr 2026 08:00:02 +0000With diesel at €1.90/l, HORECA delivery costs are soaring. Urban efficiency, Spain's legal fuel surcharge and joint business plans: the options distributors have.https://redparalela.eu/en/the-end-of-delivery-as-we-know-it/https://redparalela.eu/en/the-end-of-delivery-as-we-know-it/Fri, 10 Apr 2026 08:00:13 +0000Five vans from five companies double-parked to serve one venue. Rising costs, low emission zones and customer demands point to shared, integrated last-mile logistics.https://redparalela.eu/en/ai-in-horeca-distribution-transforming-customer-service/https://redparalela.eu/en/ai-in-horeca-distribution-transforming-customer-service/Fri, 20 Mar 2026 08:00:49 +0000In the HORECA channel time is the most expensive ingredient. How AI voice agents answer every call, send invoices, track deliveries and book sales rep visits.https://redparalela.eu/en/beverage-distribution-in-spain-how-to-survive-the-administrative-stranglehold-in-2026/https://redparalela.eu/en/beverage-distribution-in-spain-how-to-survive-the-administrative-stranglehold-in-2026/Fri, 13 Mar 2026 08:00:28 +0000Packaging rules, the plastic tax, RECA, SILICIE, VeriFactu and urban delivery rules: how Spanish beverage wholesalers can cope with the 2026 paperwork overload.https://redparalela.eu/en/automating-order-management-for-horeca-distributors/https://redparalela.eu/en/automating-order-management-for-horeca-distributors/Fri, 06 Mar 2026 08:00:02 +0000Many HORECA distributors still handle orders as they did twenty years ago. B2B portals, AI with OCR, EDI and sales apps that cut errors, costs and lost customers.https://redparalela.eu/en/what-to-do-when-a-delivery-route-is-not-profitable/https://redparalela.eu/en/what-to-do-when-a-delivery-route-is-not-profitable/Fri, 27 Feb 2026 08:00:20 +0000Your delivery route is losing money and the logistics are fine, so the problem is the model. Eight essential steps for HORECA and wholesale distributors to fix it.https://redparalela.eu/en/profitability-of-delivery-routes-in-horeca-distribution/https://redparalela.eu/en/profitability-of-delivery-routes-in-horeca-distribution/Fri, 20 Feb 2026 08:00:13 +0000Your highest-turnover route may be losing money. How HORECA wholesalers can calculate the real net margin of each delivery route and make it profitable.https://redparalela.eu/en/the-order-taking-salesperson-is-dead/https://redparalela.eu/en/the-order-taking-salesperson-is-dead/Fri, 13 Feb 2026 08:00:08 +0000The order-taking sales rep is dead and many companies haven't noticed. Four keys to adapt your HORECA sales system: technology, segmentation, omnichannel and data.https://redparalela.eu/en/the-future-of-distribution-5-year-outlook/https://redparalela.eu/en/the-future-of-distribution-5-year-outlook/Fri, 06 Feb 2026 08:00:48 +0000Distribution won't disappear, but it will stop working as it does now. A 5-year hypothesis on why 15 suppliers serving one venue will no longer be viable.https://redparalela.eu/en/is-it-worth-being-disruptive-in-horeca-distribution-how-to-look-before-you-change/https://redparalela.eu/en/is-it-worth-being-disruptive-in-horeca-distribution-how-to-look-before-you-change/Fri, 30 Jan 2026 08:00:27 +0000Disruption is a buzzword in HORECA distribution. But where reliability is key, what does being disruptive really mean, and where should you avoid it?https://redparalela.eu/en/the-intergenerational-shift-in-horeca-distribution-when-growth-is-no-longer-about-accumulation/https://redparalela.eu/en/the-intergenerational-shift-in-horeca-distribution-when-growth-is-no-longer-about-accumulation/Wed, 21 Jan 2026 09:59:48 +0000Many beverage distributors began as local soda makers and grew by adding brands. Today that wide catalogue weighs them down. Is it time to simplify the model?